‘A disease many people still feel uncomfortable talking about’: Australian television coverage of colorectal cancer
Identifieur interne : 000151 ( Main/Exploration ); précédent : 000150; suivant : 000152‘A disease many people still feel uncomfortable talking about’: Australian television coverage of colorectal cancer
Auteurs : Ross Mackenzie [Australie] ; Simon Chapman [Australie] ; Kevin Mcgeechan [Australie] ; Simon Holding [Australie]Source :
- Psycho‐Oncology [ 1057-9249 ] ; 2010-03.
English descriptors
- Teeft :
- Advertising campaigns, American cancer society, Australian colorectal screening programme, Australian institute, Australian television coverage, Australian television news, Bowel, Bowel cancer, Bowel cancer screening, Breast cancer, Breast cancer screening, Canadian cancer cancer institute, Canadian cancer society, Canadian task force, Canberra, Cancer, Cancer council, Cancer council australia, Cancer deaths, Cancer incidence, Cancer research, Cancer screening, Cancer series, Celebrity, Celebrity diagnoses, Colon cancer screening, Colonoscopy, Colonoscopy procedures, Colorectal, Colorectal advocacy groups, Colorectal cancer, Colorectal cancer broadcast, Colorectal cancer screening, Common cancers, Copyright, Early detection, Embarrassing aspects, Faecal occult blood test, Faecal samples, Health commun, Health policy, Important factor, John wiley sons, Kylie breast cancer diagnosis, Limited coverage, Lung cancer, Mackenzie, Mass media, Mass print media, Media coverage, News actors, News coverage, News media, October, Other cancers, Preventive health care, Preventive services task force, Programme, Prostate, Prostate cancer, Prostate cancer screening, Public awareness, Public health, Sample period, Screening, Screening monograph, Small number, Support groups, Television channels.
Abstract
Objective: To examine the coverage of colorectal cancer on Australian television news over a 3 year period commencing May 2005, and compare it with that given to other cancers. Methods: News reports on colorectal cancer broadcast on Sydney's five free‐to‐air television channels between 3 May 2005 and 30 May 2008 were reviewed for statements by news actors. The frequency of coverage was compared with that for other cancers. Results: Colorectal cancer news reports accounted for 4.1% (95% CI 2.9–5.1%) of all cancer news reports while the cancer represents 13.5% of cancer incidence and 11.5% of cancer deaths. Compared to cancers receiving greater television news coverage, there was a near total absence of reports of celebrity diagnoses, and of representations by colorectal advocacy groups. A national colorectal screening programme received limited coverage. Conclusions: Media neglect of colorectal cancer may be an important factor in explaining low participation in the Australian colorectal screening programme. Those advocating for colorectal cancer screening face ingrained cultural challenges in gaining broad media coverage, but investment in efforts to generate news and commentary would appear to be overdue. Copyright © 2009 John Wiley & Sons, Ltd.
Url:
DOI: 10.1002/pon.1567
Affiliations:
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Methods: News reports on colorectal cancer broadcast on Sydney's five free‐to‐air television channels between 3 May 2005 and 30 May 2008 were reviewed for statements by news actors. The frequency of coverage was compared with that for other cancers. Results: Colorectal cancer news reports accounted for 4.1% (95% CI 2.9–5.1%) of all cancer news reports while the cancer represents 13.5% of cancer incidence and 11.5% of cancer deaths. Compared to cancers receiving greater television news coverage, there was a near total absence of reports of celebrity diagnoses, and of representations by colorectal advocacy groups. A national colorectal screening programme received limited coverage. Conclusions: Media neglect of colorectal cancer may be an important factor in explaining low participation in the Australian colorectal screening programme. Those advocating for colorectal cancer screening face ingrained cultural challenges in gaining broad media coverage, but investment in efforts to generate news and commentary would appear to be overdue. 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